Supporting Teachers and Students
For Del Monte, we created a groundbreaking cause-related campaign called Teacher Mondays. Teacher Mondays engaged teachers to engage students and parents in an interactive contest leveraging social media to win cash and fresh produce gift cards for their classrooms, tackling two needs at once: classroom supplies for public schools and better nutrition options for students. The campaign drew major partnerships ranging from corporations like Walmart to the USDA. It reached over 45 million consumers and thousands of classrooms nationwide, celebrating teachers and engaging children about the role of fresh fruits and vegetables in a healthy diet.