Employee Education Campaign
Leveraging AARP consumer segmentation research, we developed an interactive exhibit that engaged, educated and empowered employees to better understand and connect with Latino audiences. Branded as “Cultural Kaleidoscope,” the project encompassed an entire floor spanning two buildings, a skyway, multiple elevator banks, and lobby spaces. It also included promotional materials to draw attendance and digital components to provide access to employees nationwide.Thousands of AARP employees became more aware of the nuances within diverse Latino segments. Thus, they were also better equipped to target communications and develop services for these valued members.