Interlex

TEXAS DEPARTMENT OF AGRICULTURE SELECTS INTERLEX

The Texas Department of Agriculture (TDA) has awarded a multiyear contract to Interlex following a competitive RFP process. Interlex will serve as the agency for TDA’s Food & Nutrition Division, whose mission is “feeding the hungry and promoting healthy lifestyles.” The TDA Food & Nutrition Division serves millions of Texans through the administration of 12 federal nutrition programs and the oversight of more than $1.8 billion in federal money annually used to fund the programs, which include the National School Lunch Program, Summer Feeding Programs, Food Assistance for Disaster Relief, and the Farmers Market Nutrition Program.

 
Learn more about TDA at www.squaremeals.org.

Interlex Joins Globality

Interlex has joined Globality’s curated network of the most elite agencies around the globe. According to Globality, “[it] identifies agencies with outstanding reputations and portfolios of past work with award-winning brands. Each of Globality’s agencies is carefully evaluated before being invited to join.” Globality then uses an AI algorithm to connect major brands with small and midsize agencies around the world, facilitating global business in the areas of marketing and social impact. According to the Wall Street Journal, “Globality is the brainchild of former Current TV CEO Joel Hyatt. The Silicon Valley startup has raised $37.5 million in funding from investors that include former Vice President Al Gore; Yahoo Chief Financial Officer Ken Goldman ; and John Emerson, the U.S. ambassador to Germany; among others.”

Read more about Globality in the Wall Street Journal: https://www.wsj.com/articles/tech-startup-globality-wants-to-connect-marketers-with-small-agencies-1484155058

Interlex ranked #19 among Top 50 Hispanic Ad Agencies

Interlex has moved up seven spots – from #26 in 2016 to #19 – in Ad Age’s annual ranking of the Top 50 HIspanic Ad Agencies in the United States. The feat is particularly meaningful given that Interlex focuses exclusively on communications for corporations and causes that make a positive impact in the lives of diverse communities.

Read more about the rankings at Ad Age: http://adage.com/article/cmo-strategy/ad-age-s-2017-hispanic-fact-pack/310224/

Interlex Viewpoint Featured in Ad Age

This year’s Super Bowl ads included some politically charged content. Interlex CEO Rudy Ruiz penned a commentary about the need for marketers to clarify their positions on issues like immigration and back them up with concrete, long-term programmatic initiatives to advance the needs and aspirations of immigrant and multicultural communities while aligning these with their corporate values.

Read the full commentary at Ad Age: http://adage.com/article/agency-viewpoint/2017-a-time-championing-diversity/307835/

Interlex Launches New Health Division

ILX Health Strategies Group expands agency’s support to health care and public health through research, program development and communications

SAN ANTONIO, TX (October 2015) – – Interlex, consistently ranked a Top US Agency by industry trade Ad Age, is launching a new division specifically dedicated to promoting better health through evidence-based strategies, program development and implementation, and culturally relevant awareness and behavior change campaigns. The ILX Health Strategies Group will build on the company’s extensive experience in public health and healthcare marketing campaigns by deepening its resources and expanding its team through the addition of respected health experts.READ MORE

Interlex CEO selected as #1 Among the 2015 Top Ten “New” Latino Authors to Watch and Read

Award joins recent First Place wins from The International Latino Book Awards

SAN ANTONIO, TX (Nov 2014) –LatinoStories.com recently selected award-winning author Rudy Ruiz as #1 among the Top Ten “New” Latino Authors to Watch and Read in 2015. This summer, Ruiz’s book, Seven For The Revolution, received First Place in Best Popular Fiction and the Mariposa Award for Best First Book – Fiction at the 2014 International Latino Book Awards. The book also won Second Place for Most Inspirational Fiction Book and Honorable Mention for Best Cover at the same ceremony hosted at the American Library Association’s annual convention in Las Vegas.READ MORE

New Book by Interlex CEO Rudy Ruiz wins First Place in two categories at the 2014 International Latino Book Awards

(San Antonio, July 9th, 2014) – The International Latino Book Awards were recently announced during the 2014 American Library Association Convention. Interlex Communications CEO Rudy Ruiz’s book, Seven for the Revolution, won two First Place awards, one Second Place and one Honorable Mention. The book received First Place in Best Popular Fiction and the Mariposa Award for Best First Book – Fiction. Seven for the Revolution also won Second Place for Most Inspirational Fiction Book and Honorable Mention for Best Cover.READ MORE

United Healthcare Selects Interlex Communications as Multicultural Agency

(San Antonio, December 19, 2013) – Interlex Communications has been selected as a national multicultural agency of record for UnitedHealth Group following a competitive process earlier this year. As its first assignment, in 2014 Interlex will manage African American engagement and educational outreach for United Healthcare.

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Interlex Communications Chosen as Multicultural Agency for Small Business Saturday

(San Antonio, July 31, 2013) – Interlex Communications has been selected as the national multicultural agency for Small Business Saturday, an advocacy initiative of American Express. The San Antonio-based agency has served American Express since 2007.

According to Interlex CEO Rudy Ruiz, “Small Business Saturday represents a huge growth opportunity for our agency. It is great to see American Express and its partners celebrate the diversity of small business ownership in America. In many multicultural communities, it is our small businesses that drive opportunity for upward mobility, multigenerational advancement, and neighborhood revitalization.”READ MORE

Interlex Acquires California-Based Agency

Advocacy marketing leader enters healthy food and beverage category

SAN ANTONIO–This month, Interlex Communications formalized the acquisition of SenaReider, a full-service advertising agency based in Monterey, California. Founded over 30 years ago, SenaReider specializes in branding and marketing within the food and beverage as well as fitness and recreation categories. SenaReider’s current and past client roster includes marquee brands like Del Monte, The North Face, the Florida Tomato Committee, and Birds Eye.READ MORE