News

Interlex to Develop and Launch new Wireless Brand for TracFone’s Lifeline program

tracfoneFOR IMMEDIATE RELEASE
May 12, 2008

TracFone, the nation’s leading pre-paid wireless carrier, has selected Interlex as Agency of Record for its Lifeline Services unit.

Lifeline is a program backed by the Federal Communications Commission. It is designed to provide consumers with household incomes at — or below — 135% of the poverty level with free telephone service for access to emergency services. In most states, if a person qualifies for income-based government assistance like Medicaid, WIC or Food Stamps, they also qualify for Lifeline services.READ MORE

American Express Taps Interlex for Cause-Related Work

amexFOR IMMEDIATE RELEASE
January 21, 2008

OPEN from American Express, the small business unit of the iconic financial services brand, has tapped Interlex to expand and intensify outreach to Hispanic and African American Woman-Owned Businesses as part of the company’s founding partnership with non-profit Count Me In’s “Make Mine A Million $ Business” campaign.READ MORE

America Supports You: Troops Can Thank Public for Support

By Samantha L. Quigley
American Forces Press Service
WASHINGTON, Nov. 5, 2007 – The Defense Department’ America Supports You program is inviting troops serving around the world to e-mail messages of thanks for support they receive from home.
America Supports You connects citizens and corporations with military personnel and their families serving at home and abroad.READ MORE

First Half of 2007 Proves Explosive for Interlex

FOR IMMEDIATE RELEASE

July 2, 2007

In a flurry of activity during the first two quarters of 2007, independent Hispanic/Multicultural shop Interlex picked up several new national accounts while retaining its strong base of long-time clients. As a result, the agency is poised for its strongest year ever.READ MORE

Interlex breaks into the Top 20

FOR IMMEDIATE RELEASE

December 31, 2006

December’s issue of Hispanic Business magazine has ranked Interlex 19th among Independent Hispanic Ad Agencies.

“We’re always at the bottom of the list,” laughs President & CEO Rudy Ruiz, “and the least seems to keep getting shorter. So we’re just glad to keep making it. Our goal has never been to be the biggest, just the best at what we do. But the fact we’re continuing to grow is very reassuring given our areas of expertise.”READ MORE

Interlex Introduces “Oso Generoso” Campaign for Travelodge Hotels in the Hispanic Market

FOR IMMEDIATE RELEASE

July 21, 2006

This summer Hispanic families may have been surprised to see a giant teddy bear leaping across billboards and dancing on their TV screens. The venerable if updated icon was Travelodge Hotels’ “Sleepy the Bear.” Charged with spreading Travelodge’s family-friendly appeal to the Hispanic market, Interlex implemented its Multicultural Transcreation approach to the challenge. Rather than literally translating Sleepy’s name, the agency nicknamed him “El Oso Generoso,” which means “The Generous Bear” in a sing-song rhyme. The multimedia campaign generated considerable brand lift and increased Hispanic room nights by over 20%, successfully positioning the Travelodge brand as a clean, reliable, safe and family-friendly place to rest after a long day of fun in the sun and highway driving. As part the campaign, Interlex also developed the Spanish-language brand: “Travelodge. Juega bien. Duerme mejor.”READ MORE

Hispanic Business Ranks Interlex Among Top 25 Hispanic Ad Agencies in Nation

FOR IMMEDIATE RELEASE

January 3, 2006

For the second consecutive year, Interlex has been ranked among the Top 25 Hispanic agencies in America by Hispanic Business Magazine. The accolade follows on the heels of Ad Age Magazine including the firm on its list of the Top 50 Hispanic agencies in the country. 2005’s growth spurred Interlex’s ascent from #25 on the Hispanic Business list to #21.

###

Agency Expands Public Health & Healthcare Specialty

FOR IMMEDIATE RELEASE

January 3, 2006

In 2006 Interlex plans to focus on building upon the phenomenal growth of its Public Health & Healthcare group. 2005 saw the addition of exciting new clients in this vital arena for the agency. In addition to Interlex’s ongoing work as one of the agencies of record for Texas Department of State Health Services in the areas of Immunizations, Tobacco Cessation & Prevention, Cancer Control, Bioterrorism Preparedness & Response, and WIC, Interlex added a number of new recognizable clients to its roster. These include: American Cancer Society, Baylor College of Medicine, University of Texas Medical Branch, San Antonio Metro Health, Heartland Institute, TB Education & Resource Center, and the Delaware Department of State Health Services. Furthermore, Interlex continued to provide services for the Adventist Health System, a client since 1998.READ MORE

Interlex Celebrates A Decade of Devotion

FOR IMMEDIATE RELEASE

December 21, 2005

On December 20, current and past Interlex team members and their guests gathered to celebrate the firm’s 10th Anniversary. Live salsa music, dancing, and contemporary Latin art livened up the festivities at San Antonio’s Nouveau Latin cuisine mecca, Azuca. Attendees ranged from today’s team to  Interlex’s first-ever employee, two-time summer intern Stephen Boudreau.READ MORE

Interlex CEO Delivers Keynote Address at NHSMBA

FOR IMMEDIATE RELEASE

December 10, 2005

On December 9th, Rudy Ruiz was the Keynote Speaker at NHSMBA’s Annual Gala, held this year at the Westin Riverwalk in San Antonio. The National Hispanic Society of MBA’s celebrated its 2005 scholarship recipients at the event. Ruiz’s next speaking engagement will be a presentation on Hispanic and Latin American Travel Trends to the Executive Board of the Texas Travel Industry Association (TTIA) in late January at the Board’s retreat in the Houston area.

###