Message With Meaning

Join our journey
Our Origin

Over two decades ago, our founders – Rudy Ruiz and Heather Ruiz – embarked on a cross-country road trip from San Antonio to San Francisco. Somewhere in the desert, they conjured up an agency committed to making our world a better place through greater cultural understanding.

Our Mission

Our mission is to help our clients make a positive impact in the lives of diverse audiences. Our vision is to be the nation’s preeminent communications agency devoted to engaging, educating and empowering traditionally underserved populations.

Our Progress

The road trip may have ended, but the journey continues. Along the way, we’ve earned numerous creative accolades and recognition as one of Ad Age’s Top US Agency Brands, a Top 50 Multicultural Agency, and a Top 20 Hispanic Agency.

“A problem is a chance for you to do your best.”

– Duke Ellington

SERVICES

Research

We design and field quantitative and qualitative research to attain insights, inform strategies and measure progress.

Brand Strategy

Our ILX Brandflow™ process guides brand creation/evolution as well as message development for major brands.

Behavior Change

Our Público Behavior Modification Model™ is an industry best practice for motivating positive change.

Creative

Our passionate team develops General and Multicultural creative true to brands and relevant to diverse audiences.

Advertising

Our media team draws on research, planning and measurement tools for traditional, digital and direct response media.

Digital

Our branding, creative, media and PR teams work in an integrated manner to maximize our clients’ digital presence.

Public Relations

We integrate earned media, digital PR, social media, and blogger relations for our clients.

Experiential

We create live, interactive, inspirational brand experiences via memorable and motivational events.
6

CATEGORY-LEADING CLIENTS

27

COUNTRIES OUR CAMPAIGNS HAVE RUN

51

STATES & TERRITORIES WHERE WE BUY MEDIA

48+

TEAM MEMBERS

LEADERSHIP

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CEO

Rudy Ruiz

A brand strategist, multicultural expert and award-winning author, our co-founder earned a BA at Harvard and MPP at Harvard Kennedy School.

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CCO

Heather Ruiz

Heather’s vibrant designs express humanity and hope, inspiring people to action. Our co-founder studied design at Texas State University.

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Sr. VP-Media & Integration

Leah Flores

A veteran of the media/marketing industry, Leah directs campaign integration. She earned her Bachelor’s in Business at Baylor.

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Managing Director

Joseph Tolton

A brand strategist and multicultural marketing pioneer, Joseph heads our New York office. He attained his BA at Vassar and his MBA at Columbia.

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Account Services Director

Rebecca Urbano

Rebecca leads account services, directing major accounts like AARP, SafeLink and United Healthcare. She earned her BA in Advertising at SMU.

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Medical Director

Thomas Schlenker, MD

Tom, a pediatrician and former city health director, develops health communications/content for clients like American Heart Association.

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PR Director

Nelda Carrizales

Nelda oversees our PR team, targeting national, local and social media. She received her BA in Business Management from Webster University.

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Executive Producer

Randy Dalton

Randy manages broadcast production, drawing on a career in national television. He received with his BA from the University of South Dakota.

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Experiential Director

Lisa Bombin

Lisa plans and executes branded event experiences on a national and international scale for our corporate and non-profit clients.

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Senior Graphic Designer

Gilbert Zarate

With a background in advertising as well as digital and newspaper design, Gilbert brings a hip, urban feel to his award-winning work.

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Accounting Manager

Tiffany Solomon

Tiffany manages our accounting team, focusing on our high-volume media clients. She has a BS in Business from University of Incarnate Word.

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Communications Strategist

Christian Lepley

Chris is a brand and communications strategist who heads our San Francisco office. He holds a BS in Marketing at California State University.

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Accounting Clerk

Crystal Hernandez

Crystal draws on over 12 years of administrative and office management experience to support the efficiency of our team and clients.

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Account Executive

Irasema Ortiz

Irasema is an AE with extensive Hispanic marketing experience. A border native, she earned her BA in Business/Marketing at UT San Antonio.

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Website Designer

Shannon Miller

Shannon has a background in marketing and her specialty includes developing and designing websites. She earned her BBA in Marketing from Baylor University.

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Graphic Designer

Kalen Thomas

Kalen is a designer, animator and film editor. Versed in digital media, he has a BA in Visual Communications/English at Graceland University.

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Graphic Designer

Greg Zaragoza

Greg is a graphic designer, letterer, and illustrator. He graduated from the advertising program at The University of Texas at Austin.

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Digital Media Specialist

Tyler Thomas

Tyler creates digital media content and produces audio for our in-house studio. An avid drummer, he brings a creative edge to all he does.

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Partnerships Director

Ricky Day

Ricky manages operations and partnerships at our NYC office, serving Fashion Institute of Technology and United Healthcare.

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Media Planner

Ana Ramos

Ana is a planner-buyer specializing in digital and multicultural media for national and local accounts. She attended San Antonio College.